[ The World of Homo Ludens ] (2002, Concept for Be_Creative! Exhibition Cluster <<Urban Lifestyles>>)
The exhibition "Be Creative! The creative imperative" took place from 30 November 2002 to 02. March 2003 at Museum für Gestaltung Zürich.The <<Be_Creative!>> Exhibition documents changes of the meaning ascribed to the term “creativity” and the social process of creation associated with it. The Project shows a new structure of the economy and the world of labour against the backdrop of company and space organisation, time management and the mobility imperative; it observes the requirements of cognitive abilities confirmed by terms such as creativity and intelligence, on the basis of the privatisation and restructuring of the Swiss education system; it highlights the boom for consultants encouraging to increase <<creativity>> and enquiries about the possibility of its utilisation; it shows the takeover by the world of advertising and real estate markets of the practices employed by the sub-culture and artistic working methods and presents the use of various <<emancipation>> models – from calling to participation and political <<steering>>.

The project was developed jointly by the Museum für Gestaltung Zürich, the Institut für Theorie der Gestaltung und Kunst Zürich and the D/O/C/K department at the Hochschule für Grafik und Buchkunst Leipzig. Be Creative! has been devised by two project groups in Zurich and Leipzig including designers from academic institutions and academic guests; it will be shown in two different exhibition formats in Zurich and Leipzig. In this way the project is testing out a link between research work, design work and communication in the HGK Zürich's Cultural Studies in Art Media and Design department. (Curator: Marion von Osten, Co-curator: Peter Spillmann).